KFC Singapore Social
KFC Social Playbook:
KFC Social Playbook:
Engagement & Trend-Jacking
Art Direction, Social Media
KFC’s always-on social content strategy is built around staying relevant and engaging by consistently trend-jacking popular moments across its social channels. By tapping into current trends, KFC highlights different menu items in a way that sparks craveability, making the content feel fresh and timely.
Whether it's a viral meme or pop culture moment, KFC uses these opportunities to showcase their iconic products and connect with audiences in a fun, relatable way, keeping their brand top of mind and their fans hungry for more.
Whether it's a viral meme or pop culture moment, KFC uses these opportunities to showcase their iconic products and connect with audiences in a fun, relatable way, keeping their brand top of mind and their fans hungry for more.
Client KFC Singapore
Agency Havas Play
Associate Creative Director Benjamin Ng
Senior Copywriter Wan Lin Low
Art Director Alexa Choo
Copywriter Venessa Young
Creative Producer Rian Asrudi, Adam Chua
Agency Havas Play
Associate Creative Director Benjamin Ng
Senior Copywriter Wan Lin Low
Art Director Alexa Choo
Copywriter Venessa Young
Creative Producer Rian Asrudi, Adam Chua