Niceville: Only Nice Things Here
Digital, Social, UI, Key VisualOCBC’s sub-brand, FRANK by OCBC, was launched in May 2011. A first-of-its-kind banking programme, FRANK was OCBC’s answer to targeting youths and young working adults.
In Singapore, #supportlocal is not as hype anymore compared to years back. People viewed supporting local brands as expensive and low-quality.
With the insight, ‘support things that are good, not just because they are local.‘ FRANK by OCBC presents this year’s Christmas maker’s market ‘NICEVILLE’ where there’s only nice things in this town.
We want to position FRANK Maker’s Market experience as the first e-commerce local marketplace curated by FRANK that comes alive with the Christmas spirit in the hands of local artisans, making consumers spoilt for choice.
Frank by OCBC (2022)
Project completed at Section
︎︎︎ Project collaboration with Singaporean paper craft artist, Cheryl Teo aka LULO Paper Studio.
Role Art Director, Designer
Writer Shaun Tan
Creative Director Alfred Lim, Wee Koon Poh
Production CraftsmenSG
Writer Shaun Tan
Creative Director Alfred Lim, Wee Koon Poh
Production CraftsmenSG