From Playlist to Plate:
The Pepperoni-roni Remix

In Southeast Asia, Domino’s faced the challenge of capturing the attention of digital-savvy youth. Music, a universal language, became the secret sauce. The goal was to transform the Pepperoni-roni Pizza into a cultural phenomenon, creating a multi-sensory experience that resonated with the region’s trend-driven generation.

Pepperoni-roni is a catchy chant,
so why not turn its best bits into an even catchier beat?

Leveraging our repetitively brainwashing catchphrase, we created our own playlist of earworm songs to get the public hooked on our latest flavour. From soulful Blues and K-pop, to Hip-Hop and Hokkien hits, we showed that Domino's philosophy of "MORE" gives pizza lovers a remix to crave the new Pepperoni-roni Pizza and its best features to.

Listen to the playlist here ︎