Singapore Tennis Open 2025

Pro tennis returns to Singapore. 

Art Direction, Branding, Social Media, Event 

The Singapore Tennis Open is making its highly anticipated return to Singapore in 2025, bringing world-class tennis back to the global stage. Hosting a professional tour-level event isn’t just about the game, it’s an opportunity to showcase Singapore’s ability to deliver top-tier international events and ignite fan engagement on a whole new level.




On the Ground, On the Ball


We drove the real-time social media coverage of the WTA250 Singapore Tennis Open, delivering live updates, key highlights, and fast audience engagement. Capturing the energy on and off the court, we showcased the tournament’s biggest moments through dynamic storytelling and interactive content on Instagram and Tiktok.





From Concept to Court


We designed the Singapore Tennis Open 2025 logo, reflecting the speed, agility, and journey of the athletes. Inspired by the dynamic movement of a tennis ball, the logo’s fluid form symbolizes connection, uniting players and fans. The event’s visual identity was then extended through the client’s event collaterals, creating a cohesive experience across signage, digital, and on-ground elements.




︎︎︎ Watch the Brand Film here ︎︎︎



Client Kallang Alive Sport Management (KASM)
Agency Havas Play

Creative Director
Arhchun Ngai
Art Director
Alexa Choo, Williem Siddik
Copywriter
Lyla Huang, Wei Li Chin

Executive Producer Adam Chua
Creative Producer 
Rian Asrudi

Crew 
Zheng Jia Xing, Choong Xiu Ming