Frank by OCBC
Step Into Your Dreams
Art Direction, Digital, Social Media, Key Visual
OCBC’s sub-brand, FRANK by OCBC, was launched in May 2011. A first-of-its-kind banking programme, FRANK was OCBC’s answer to targeting youths and young working adult.
With FRANK, your dreams are closer than you think.
The first step into new ground is always exciting, as we marvel at what awaits us. We were tasked to create a main and supporting key visuals for FRANK’s refresh assets, focused on their credit/debit cards, FRANK account and wealth.
With FRANK, your dreams are closer than you think.
The first step into new ground is always exciting, as we marvel at what awaits us. We were tasked to create a main and supporting key visuals for FRANK’s refresh assets, focused on their credit/debit cards, FRANK account and wealth.
Client FRANK By OCBC
Agency Section
Creative Director Alfred Lim
Art Director Alexa Choo
Copywriter Shaun Tan