The lyf Moment Bootcamp
Your lyf Calling
Social, UI, Illustration
lyf (pronounced "life") is a hospitality concept that provides coliving spaces for digital nomads, creatives and self-starters to “live your freedom” in a dynamic environment. lyf is a new way of living as a community, created for and run by millennials.
Ascott organised a three-day overnight bootcamp to recruit talents for its co-living brand lyf. The bootcamp in Singapore will be all-expense-paid for 20 shortlisted candidates. Three winners will be picked from this pool to kickstart their career at lyf with a one-year attachment in Singapore.
The unconventional recruitment method seeks to attract candidates "looking for an unconventional career in hospitality" to fill two vacancies - Ambassador of Buzz and lyf Champions.
Ascott organised a three-day overnight bootcamp to recruit talents for its co-living brand lyf. The bootcamp in Singapore will be all-expense-paid for 20 shortlisted candidates. Three winners will be picked from this pool to kickstart their career at lyf with a one-year attachment in Singapore.
The unconventional recruitment method seeks to attract candidates "looking for an unconventional career in hospitality" to fill two vacancies - Ambassador of Buzz and lyf Champions.
Translating to Social
Project completed together with Section’s Media Art team.
︎︎︎Watch the event coverage film here︎︎︎
Client lyf
Agency Section
Creative Director Roy Lim, Alfred Lim
Art Director Alexa Choo
Copywriter Chris Liew
Agency Section
Creative Director Roy Lim, Alfred Lim
Art Director Alexa Choo
Copywriter Chris Liew