https://alexachoo.work Alexa Choo - Art Director & Designer Wed, 02 Apr 2025 15:47:59 +0000 https://alexachoo.work en https://alexachoo.work/Nav Mon, 07 Nov 2022 07:56:46 +0000 Alexa Choo - Art Director & Designer https://alexachoo.work/Nav &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 🎾 Singapore Tennis OpenVID<img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/9125dee22a1dadb0cc5207f8786f1f0325370b2b7e904cc0858c58e21560be41/BrowserPreview_tmp-1.gif" data-mid="229110213" border="0" src="https://freight.cargo.site/w/1000/i/9125dee22a1dadb0cc5207f8786f1f0325370b2b7e904cc0858c58e21560be41/BrowserPreview_tmp-1.gif" /> 🍕 Pepperoni-roni ReplayMP3<img width="1080" height="544" width_o="1080" height_o="544" data-src="https://freight.cargo.site/t/original/i/e8f00e93dcd871582abc95a41e4013d7196141c0642803a80ee526518c794b34/INTRO.gif" data-mid="229115250" border="0" src="https://freight.cargo.site/w/1000/i/e8f00e93dcd871582abc95a41e4013d7196141c0642803a80ee526518c794b34/INTRO.gif" /> 🍗 KFC: Social MediaVID<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/708399020b3c228c6d8f5d1ee888bd9068c616a082b5980449e4ae587cf8b021/ezgif-6a346228f1b067.gif" data-mid="229164643" border="0" src="https://freight.cargo.site/w/1000/i/708399020b3c228c6d8f5d1ee888bd9068c616a082b5980449e4ae587cf8b021/ezgif-6a346228f1b067.gif" /> 🔮️ Your lyf callingIMG<img width="2107" height="1005" width_o="2107" height_o="1005" data-src="https://freight.cargo.site/t/original/i/c2fa8058d6cb9d7d501e394faa193cb2615eb5c4530f85334b9d3033692b404c/thumbnail_1.gif" data-mid="158151784" border="0" src="https://freight.cargo.site/w/1000/i/c2fa8058d6cb9d7d501e394faa193cb2615eb5c4530f85334b9d3033692b404c/thumbnail_1.gif" /> &nbsp;🍷 Ascott: Social MediaIMG<img width="2170" height="1384" width_o="2170" height_o="1384" data-src="https://freight.cargo.site/t/original/i/d0b438348e91ce5b6b0e996445b7c5ded1dbf3302c7328a6beff80ae73f5234b/thumbnail_2.gif" data-mid="158144712" border="0" src="https://freight.cargo.site/w/1000/i/d0b438348e91ce5b6b0e996445b7c5ded1dbf3302c7328a6beff80ae73f5234b/thumbnail_2.gif" /> 💭 Step Into Your DreamIMG<img width="2170" height="1006" width_o="2170" height_o="1006" data-src="https://freight.cargo.site/t/original/i/73322558deeffb0b3dafe5f705984c1710795430d6b5b0383c784f4ca153514a/thumbnail_3.gif" data-mid="158147093" border="0" src="https://freight.cargo.site/w/1000/i/73322558deeffb0b3dafe5f705984c1710795430d6b5b0383c784f4ca153514a/thumbnail_3.gif" /> <img width="2170" height="1006" width_o="2170" height_o="1006" data-src="https://freight.cargo.site/t/original/i/6d6db59cfe6db05a5ae3b55466110014784a2e23f0c1192aa3a1fcb91a85d679/Thumbnail2.gif" data-mid="158149223" border="0" src="https://freight.cargo.site/w/1000/i/6d6db59cfe6db05a5ae3b55466110014784a2e23f0c1192aa3a1fcb91a85d679/Thumbnail2.gif" /> 💳&nbsp;Get on the Inside of ChinaUI<img width="2170" height="1006" width_o="2170" height_o="1006" data-src="https://freight.cargo.site/t/original/i/88e9acf174a1c0a1125100b6d3f1b0639dd43cf1bfc6c39382545179e2343550/thumbnail2.gif" data-mid="158317036" border="0" src="https://freight.cargo.site/w/1000/i/88e9acf174a1c0a1125100b6d3f1b0639dd43cf1bfc6c39382545179e2343550/thumbnail2.gif" /> 🏋️‍♀️&nbsp;Equip FitnessBRND <img width="2170" height="1006" width_o="2170" height_o="1006" data-src="https://freight.cargo.site/t/original/i/c6fb2a3ee85e0594d2933734a7b0e6181e06e55f9e87ee02cd67a898e8b74814/thumbnail.gif" data-mid="158151079" border="0" src="https://freight.cargo.site/w/1000/i/c6fb2a3ee85e0594d2933734a7b0e6181e06e55f9e87ee02cd67a898e8b74814/thumbnail.gif" /> 💌&nbsp;2018 CalendarILL<img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f8219cc22e7d05907cd0568a22e67ec1490dccf2a4046ebe1333e1bbef813c43/pic5.jpeg" data-mid="158147250" border="0" src="https://freight.cargo.site/w/1000/i/f8219cc22e7d05907cd0568a22e67ec1490dccf2a4046ebe1333e1bbef813c43/pic5.jpeg" /> https://alexachoo.work/Project-Footer-1 Mon, 07 Nov 2022 07:26:34 +0000 Alexa Choo - Art Director & Designer https://alexachoo.work/Project-Footer-1 ︎ Prev ︎ Home Next&nbsp;︎ https://alexachoo.work/About Sat, 16 Oct 2021 09:19:45 +0000 Alexa Choo - Art Director & Designer https://alexachoo.work/About Alexa Choo is an Art Director based in sunny Singapore. With a knack for storytelling, Alexa immerses herself in the world of advertising, where creativity transforms into ideas. She dives deep into crafting meaningful, strategic, detail-obsessed work for brands like KFC 🍗, Domino’s 🍕, Warner Bros 🎬, and more.Let’s connect: alexachoo@gmail.com&nbsp;︎&nbsp;︎ MARKies Award 2025Most Creative – Sonic Branding 1x GOLDMost Effective Use – Artificial Intelligence 1x Shortlist — 2026-Current Freelance Art Director 2025-2026Art Director at We Are Social2023-2025Art Director at Havas Play2023Freelance Art Director at VCCP Singapore 2018-2022Junior Art Director - Art Director at Section 2017Creative Intern at Fable https://alexachoo.work/Singapore-Tennis-Open-2025 Thu, 27 Mar 2025 09:56:09 +0000 Alexa Choo - Art Director & Designer https://alexachoo.work/Singapore-Tennis-Open-2025 Singapore Tennis Open 2025 Pro tennis returns to Singapore.&nbsp; Art Direction, Branding, Social Media, Event&nbsp; The Singapore Tennis Open is making its highly anticipated return to Singapore in 2025, bringing world-class tennis back to the global stage. Hosting a professional tour-level event isn’t just about the game, it’s an opportunity to showcase Singapore’s ability to deliver top-tier international events and ignite fan engagement on a whole new level. <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/a52ff0e9bce5585bcf6dfeeba3f1ab5d730695885785cf971b4b5f7bffe27cac/BrowserPreview_tmp-1.gif" data-mid="229102674" border="0" src="https://freight.cargo.site/w/1000/i/a52ff0e9bce5585bcf6dfeeba3f1ab5d730695885785cf971b4b5f7bffe27cac/BrowserPreview_tmp-1.gif" /> On the Ground, On the Ball We drove the real-time social media coverage of the WTA250 Singapore Tennis Open, delivering live updates, key highlights, and fast audience engagement. Capturing the energy on and off the court, we showcased the tournament’s biggest moments through dynamic storytelling and interactive content on&nbsp;Instagram and Tiktok. <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/5470eaebfb5ee344fcbaaf6635122452c88fda045d44df6f41e4bf8db8d7d749/BrowserPreview_tmp.gif" data-mid="229102632" border="0" src="https://freight.cargo.site/w/1000/i/5470eaebfb5ee344fcbaaf6635122452c88fda045d44df6f41e4bf8db8d7d749/BrowserPreview_tmp.gif" /> From Concept to Court We designed the Singapore Tennis Open 2025 logo, reflecting the speed, agility, and journey of the athletes. Inspired by the dynamic movement of a tennis ball, the logo’s fluid form symbolizes connection, uniting players and fans. The event’s visual identity was then extended through the client’s event collaterals, creating a cohesive experience across signage, digital, and on-ground elements. <img width="1920" height="896" width_o="1920" height_o="896" data-src="https://freight.cargo.site/t/original/i/78f6b1714ccd89e5423162edd84c7972c70d00e17f71248c9220d05d7b1260d3/branding-type.png" data-mid="229106870" border="0" src="https://freight.cargo.site/w/1000/i/78f6b1714ccd89e5423162edd84c7972c70d00e17f71248c9220d05d7b1260d3/branding-type.png" /> <img width="1081" height="1921" width_o="1081" height_o="1921" data-src="https://freight.cargo.site/t/original/i/7a82472b9de1899a324f2c9d1669d5a8da883d7919717aea2149b6f1790325f7/WTA_MATCH_SINGLE_9X16.png" data-mid="229107000" border="0" src="https://freight.cargo.site/w/1000/i/7a82472b9de1899a324f2c9d1669d5a8da883d7919717aea2149b6f1790325f7/WTA_MATCH_SINGLE_9X16.png" /> <img width="1081" height="1921" width_o="1081" height_o="1921" data-src="https://freight.cargo.site/t/original/i/e926bceba0b12553e3e686d603329fc28c50967dffcc241a5dc1adb3fd9bf1e6/winner.png" data-mid="229161452" border="0" src="https://freight.cargo.site/w/1000/i/e926bceba0b12553e3e686d603329fc28c50967dffcc241a5dc1adb3fd9bf1e6/winner.png" /> <img width="1081" height="1921" width_o="1081" height_o="1921" data-src="https://freight.cargo.site/t/original/i/66f70ffe0eedce1adb36eb1f9c1ad8ca085aeb95ea77edd4aadb68ff76ffedf3/WTA_MATCH_DOUBLE_9X16.png" data-mid="229106979" border="0" src="https://freight.cargo.site/w/1000/i/66f70ffe0eedce1adb36eb1f9c1ad8ca085aeb95ea77edd4aadb68ff76ffedf3/WTA_MATCH_DOUBLE_9X16.png" /> <img width="1671" height="936" width_o="1671" height_o="936" data-src="https://freight.cargo.site/t/original/i/d32f8cedb9e6e4dd69fc286497bccaac2cded2cae6ba92425588af671c0f67e0/Screenshot-2025-04-01-at-10.05.39PM.png" data-mid="229112578" border="0" src="https://freight.cargo.site/w/1000/i/d32f8cedb9e6e4dd69fc286497bccaac2cded2cae6ba92425588af671c0f67e0/Screenshot-2025-04-01-at-10.05.39PM.png" /> <img width="1080" height="722" width_o="1080" height_o="722" data-src="https://freight.cargo.site/t/original/i/09a22d6e584436520a0c44519d0e885fc0703e4b0e1b10eae9f37b48d0000c45/1.png" data-mid="229110125" border="0" src="https://freight.cargo.site/w/1000/i/09a22d6e584436520a0c44519d0e885fc0703e4b0e1b10eae9f37b48d0000c45/1.png" /> <img width="1080" height="722" width_o="1080" height_o="722" data-src="https://freight.cargo.site/t/original/i/abaac0a4500413d3846f8460aa9703eed5ab397a5716d4767d7bf8023d33eff9/2.png" data-mid="229110126" border="0" src="https://freight.cargo.site/w/1000/i/abaac0a4500413d3846f8460aa9703eed5ab397a5716d4767d7bf8023d33eff9/2.png" /> ︎︎︎ Watch the Brand Film here ︎︎︎ Client&nbsp;Kallang Alive Sport Management (KASM) Agency&nbsp;Havas Play Creative Director Arhchun Ngai Art Director Alexa Choo, Williem Siddik Copywriter Lyla Huang, Wei Li Chin Executive Producer&nbsp;Adam Chua Creative Producer&nbsp;Rian Asrudi Crew&nbsp;Zheng Jia Xing, Choong Xiu Ming ︎ Prev ︎ Home Next&nbsp; https://alexachoo.work/Pepperoni-roni-Replay Sun, 16 Mar 2025 09:11:05 +0000 Alexa Choo - Art Director & Designer https://alexachoo.work/Pepperoni-roni-Replay Domino’s Pizza From Playlist to Plate: The Pepperoni-roni Remix Art Direction, Social Media, AI In Southeast Asia, Domino’s faced the challenge of capturing the attention of digital-savvy youth. Music, a universal language, became the secret sauce. The goal was to transform the Pepperoni-roni Pizza into a cultural phenomenon, creating a multi-sensory experience that resonated with the region’s trend-driven generation. <img width="1920" height="967" width_o="1920" height_o="967" data-src="https://freight.cargo.site/t/original/i/33faa1a461b0d82b5c8409fa372374efc65c40e316c06596415ea9f33ecf35a6/ezgif-6c4f0e285fbc1b.gif" data-mid="228307498" border="0" src="https://freight.cargo.site/w/1000/i/33faa1a461b0d82b5c8409fa372374efc65c40e316c06596415ea9f33ecf35a6/ezgif-6c4f0e285fbc1b.gif" /> Pepperoni-roni is a catchy chant, so why not turn its best bits into an even catchier beat?Leveraging our repetitively brainwashing catchphrase, we created our own playlist of earworm songs to get the public hooked on our latest flavour. From soulful Blues and K-pop, to Hip-Hop and Hokkien hits, we showed that Domino's philosophy of "MORE" gives pizza lovers a remix to crave the new Pepperoni-roni Pizza and its best features to. Listen to the playlist here&nbsp;︎ <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/bee6c92b6266bafc6d86fe17f4e000975a990a5be7aa4d15f95976ad993ebe88/Post-5-Replay-list-SG-Visual_Animated_-HIPHOP.gif" data-mid="228306676" border="0" src="https://freight.cargo.site/w/600/i/bee6c92b6266bafc6d86fe17f4e000975a990a5be7aa4d15f95976ad993ebe88/Post-5-Replay-list-SG-Visual_Animated_-HIPHOP.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/f8ff92b64452efe2a2487eeb316ee8e1a3c9b68641ba64307c2941eb076cb08f/Post-5-Replay-list-SG-Visual_Animated_KPOP.gif" data-mid="228306730" border="0" src="https://freight.cargo.site/w/600/i/f8ff92b64452efe2a2487eeb316ee8e1a3c9b68641ba64307c2941eb076cb08f/Post-5-Replay-list-SG-Visual_Animated_KPOP.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/02dea44f9f4c3a7127d5bd7772c297e6f5f5662b68e68ed5f0e38bda39227266/Post-5-Replay-list-SG-Visual_Animated_Retro.gif" data-mid="228306977" border="0" src="https://freight.cargo.site/w/600/i/02dea44f9f4c3a7127d5bd7772c297e6f5f5662b68e68ed5f0e38bda39227266/Post-5-Replay-list-SG-Visual_Animated_Retro.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/4153df012261e7223710704b02139ad53ff88ae1f6475cff3db4b50f07b99d29/Post-5-Replay-list-SG-Visual_Animated_EDM.gif" data-mid="228307074" border="0" src="https://freight.cargo.site/w/600/i/4153df012261e7223710704b02139ad53ff88ae1f6475cff3db4b50f07b99d29/Post-5-Replay-list-SG-Visual_Animated_EDM.gif" /> Social 2025 MARKies Most Creative – Sonic Branding 1x GOLD 2025 MARKies Most Effective Use – Artificial Intelligence 1x Shortlist Client Domino’s SingaporeAgency Havas PlaySenior Art Director Ong Hui Yu Senior Copywriter Caren KeungArt Director Alexa ChooCopywriter Lyla HuangCreative Producer Rian Asrudi ︎ Prev ︎ Home Next ︎ https://alexachoo.work/KFC-Social-Media Wed, 02 Apr 2025 15:47:59 +0000 Alexa Choo - Art Director & Designer https://alexachoo.work/KFC-Social-Media KFC Singapore Social KFC Social Playbook: Engagement &amp; Trend-Jacking Art Direction, Social Media KFC’s always-on social content strategy is built around staying relevant and engaging by consistently trend-jacking popular moments across its social channels. By tapping into current trends, KFC highlights different menu items in a way that sparks craveability, making the content feel fresh and timely. Whether it's a viral meme or pop culture moment, KFC uses these opportunities to showcase their iconic products and connect with audiences in a fun, relatable way, keeping their brand top of mind and their fans hungry for more. <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3cc4dc44173e25977786b6e379e1029102b828b52a051cfe69ccb7476d1e898d/ezgif-68f5580356daea.gif" data-mid="229164240" border="0" src="https://freight.cargo.site/w/800/i/3cc4dc44173e25977786b6e379e1029102b828b52a051cfe69ccb7476d1e898d/ezgif-68f5580356daea.gif" /> Client KFC SingaporeAgency Havas PlayAssociate Creative Director Benjamin NgSenior Copywriter&nbsp;Wan Lin LowArt Director Alexa Choo Copywriter&nbsp;Venessa YoungCreative Producer Rian Asrudi,&nbsp;Adam Chua ︎ Prev ︎ Home Next ︎ https://alexachoo.work/Your-lyf-calling Sat, 16 Oct 2021 09:19:46 +0000 Alexa Choo - Art Director & Designer https://alexachoo.work/Your-lyf-calling The lyf Moment BootcampYour lyf CallingSocial, UI, Illustration&nbsp; lyf (pronounced "life") is a hospitality concept that provides coliving spaces for digital nomads, creatives and self-starters to “live your freedom” in a dynamic environment. lyf is a new way of living as a community, created for and run by millennials.Ascott organised a three-day overnight bootcamp to recruit talents for its co-living brand lyf. The bootcamp in Singapore will be all-expense-paid for 20 shortlisted candidates. Three winners will be picked from this pool to kickstart their career at lyf with a one-year attachment in Singapore. The unconventional recruitment method seeks to attract candidates "looking for an unconventional career in hospitality" to fill two vacancies - Ambassador of Buzz and lyf Champions. <img width="1656" height="630" width_o="1656" height_o="630" data-src="https://freight.cargo.site/t/original/i/ffda095cfd46f38dfc570ac246bfd95d9c8485ee6332dc878d16a56890caf020/CoverPhoto.jpg" data-mid="150077251" border="0" src="https://freight.cargo.site/w/1000/i/ffda095cfd46f38dfc570ac246bfd95d9c8485ee6332dc878d16a56890caf020/CoverPhoto.jpg" /> Translating to Social <img width="473" height="747" width_o="473" height_o="747" data-src="https://freight.cargo.site/t/original/i/070988159c96772df24237a314aa33fbf47ae29e86e55cd41ea88cf7bb171374/social_1.gif" data-mid="150064111" border="0" src="https://freight.cargo.site/w/473/i/070988159c96772df24237a314aa33fbf47ae29e86e55cd41ea88cf7bb171374/social_1.gif" /> <img width="473" height="747" width_o="473" height_o="747" data-src="https://freight.cargo.site/t/original/i/08a20ade586b2cec86713b83143ab7d5c7de8ae4fc4d70a7c711beae51983b9a/social_2.gif" data-mid="150064112" border="0" src="https://freight.cargo.site/w/473/i/08a20ade586b2cec86713b83143ab7d5c7de8ae4fc4d70a7c711beae51983b9a/social_2.gif" /> <img width="473" height="747" width_o="473" height_o="747" data-src="https://freight.cargo.site/t/original/i/f64945161261fd54c9b572f22661ad366cda701b4b6397f2e9662b7f7c3609ae/social_3.gif" data-mid="150064110" border="0" src="https://freight.cargo.site/w/473/i/f64945161261fd54c9b572f22661ad366cda701b4b6397f2e9662b7f7c3609ae/social_3.gif" /> Project completed together with Section’s Media Art team. ︎︎︎Watch the event coverage film here︎︎︎ Client lyfAgency SectionCreative Director Roy Lim, Alfred LimArt Director Alexa ChooCopywriter Chris Liew︎ Prev ︎ Home Next ︎ https://alexachoo.work/Ascott-Social-Media Tue, 04 Oct 2022 07:34:39 +0000 Alexa Choo - Art Director & Designer https://alexachoo.work/Ascott-Social-Media Ascott The ResidenceAscott: Social MediaSocial Content Planning, Art Direction, Social Media Design Inspired by the passion for fine arts, Ascott The Residence properties create unique experiences for each guest – from arts-inspired interiors, to the personalised service and special events that bring them closer to the local arts scene.&nbsp;Ascott The Residence embodies luxury lifestyle in an alluring and unimposing manner. The content pillars we created aimed to capture essence of Ascott and indirectly evoke their mission and values. <img width="2170" height="1384" width_o="2170" height_o="1384" data-src="https://freight.cargo.site/t/original/i/cecfac138a32c31b2dd2ffba075a5ff8915fc86cd7899ae663777728d471f621/IG_FINAL.gif" data-mid="154801271" border="0" src="https://freight.cargo.site/w/1000/i/cecfac138a32c31b2dd2ffba075a5ff8915fc86cd7899ae663777728d471f621/IG_FINAL.gif" /> Ascott Around The World <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ec2c576f5eb7770782fdf9c9a113dddc892dfcc19daac070479434d5602c55d4/72960675_10157331926302254_2489461313613332480_n.jpeg" data-mid="154814388" border="0" src="https://freight.cargo.site/w/1000/i/ec2c576f5eb7770782fdf9c9a113dddc892dfcc19daac070479434d5602c55d4/72960675_10157331926302254_2489461313613332480_n.jpeg" /><img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/73923f5bf9bd33ad7e240fd668637b554fd5831629fb8e16fb545c093707d63b/53270809_10156752531587254_5466097731070066688_n.jpeg" data-mid="154814238" border="0" src="https://freight.cargo.site/w/1000/i/73923f5bf9bd33ad7e240fd668637b554fd5831629fb8e16fb545c093707d63b/53270809_10156752531587254_5466097731070066688_n.jpeg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7ef8923ddf232e836bb67c32687ecdc0bb1187446f7670b9dbd05c741fdc316f/Week2_aroundtheworld_june.png" data-mid="154814242" border="0" src="https://freight.cargo.site/w/1000/i/7ef8923ddf232e836bb67c32687ecdc0bb1187446f7670b9dbd05c741fdc316f/Week2_aroundtheworld_june.png" /><img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2d4be68b373f5d67258f40c2e0f39e8beb136bad005ede0f2b45ba62c299d5b8/52961847_10156738036862254_8226278001650696192_n.jpeg" data-mid="154814408" border="0" src="https://freight.cargo.site/w/1000/i/2d4be68b373f5d67258f40c2e0f39e8beb136bad005ede0f2b45ba62c299d5b8/52961847_10156738036862254_8226278001650696192_n.jpeg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7e3d21bced9b623477a23fed663bd55459b4339fc1f5f5107b69dfff512cd6ae/75557566_10157443743167254_3833769691961098240_n.jpeg" data-mid="154814443" border="0" src="https://freight.cargo.site/w/1000/i/7e3d21bced9b623477a23fed663bd55459b4339fc1f5f5107b69dfff512cd6ae/75557566_10157443743167254_3833769691961098240_n.jpeg" /><img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1803ab2b23a8ada9dc4fbe62b3be7131a07f9aff0a396aeddaa5d6d3159b814b/Week1_aroundtheworld_july.png" data-mid="154814257" border="0" src="https://freight.cargo.site/w/1000/i/1803ab2b23a8ada9dc4fbe62b3be7131a07f9aff0a396aeddaa5d6d3159b814b/Week1_aroundtheworld_july.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8dd80d2e0b3af72f05519e535b7bd075e012319f8527838f11362e94b12a7e4d/Week1_aroundtheworld_sep.png" data-mid="154814788" border="0" src="https://freight.cargo.site/w/1000/i/8dd80d2e0b3af72f05519e535b7bd075e012319f8527838f11362e94b12a7e4d/Week1_aroundtheworld_sep.png" /><img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bca2e269634ced09dac524b998d3301575fbd312a0d8e5ecd0d15f9c1263fe72/Week4_aroundtheworld_sep_01.png" data-mid="154814821" border="0" src="https://freight.cargo.site/w/1000/i/bca2e269634ced09dac524b998d3301575fbd312a0d8e5ecd0d15f9c1263fe72/Week4_aroundtheworld_sep_01.png" /> Awards/Events Facebook Posts <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d9c9a3c569b4da717111b696a70c27683878a42571630b7568b2e550782fc32b/business_traveller_asia_pacific_awards.png" data-mid="154815017" border="0" src="https://freight.cargo.site/w/1000/i/d9c9a3c569b4da717111b696a70c27683878a42571630b7568b2e550782fc32b/business_traveller_asia_pacific_awards.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7f836fe5f8743a8bea399ca520a0b61731ded2f4eed5c38655690281493e412d/68408947_10157130069487254_498819846809583616_n.jpg" data-mid="154815068" border="0" src="https://freight.cargo.site/w/1000/i/7f836fe5f8743a8bea399ca520a0b61731ded2f4eed5c38655690281493e412d/68408947_10157130069487254_498819846809583616_n.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/19aa278f873ada9fd9ac313a0da3abd02f0b927774f2c02c69b7eef9aa40df11/ascott_property_award.png" data-mid="154815089" border="0" src="https://freight.cargo.site/w/1000/i/19aa278f873ada9fd9ac313a0da3abd02f0b927774f2c02c69b7eef9aa40df11/ascott_property_award.png" /> City Guide: Facebook Carousel Using the carousel ads format on Facebook to showcase a selected country with a curated fun and interesting itinerary. <img width="690" height="1150" width_o="690" height_o="1150" data-src="https://freight.cargo.site/t/original/i/d802f213d3314b16471fd99d4c03cfe3dc0efb9b1ab09f00cfc56528a12be740/01.png" data-mid="154810112" border="0" src="https://freight.cargo.site/w/690/i/d802f213d3314b16471fd99d4c03cfe3dc0efb9b1ab09f00cfc56528a12be740/01.png" /> <img width="1000" height="1294" width_o="1000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/a87d80d0a348dc6690470c9e83c4c6e38908866d91d0b1188360765ea96c4d5f/02.png" data-mid="154810236" border="0" src="https://freight.cargo.site/w/1000/i/a87d80d0a348dc6690470c9e83c4c6e38908866d91d0b1188360765ea96c4d5f/02.png" /> <img width="1000" height="1294" width_o="1000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/602009e5fa1aeece1c46d45c54b972ea13e5549d653d7fdb25feadb8ef566de6/03.png" data-mid="154810232" border="0" src="https://freight.cargo.site/w/1000/i/602009e5fa1aeece1c46d45c54b972ea13e5549d653d7fdb25feadb8ef566de6/03.png" /> <img width="1000" height="1294" width_o="1000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/99cf81641c189643e11263ce18631c0fa213bb673370cda372f3a1733e887355/04.png" data-mid="154810233" border="0" src="https://freight.cargo.site/w/1000/i/99cf81641c189643e11263ce18631c0fa213bb673370cda372f3a1733e887355/04.png" /> <img width="1000" height="1294" width_o="1000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/efaa6763658a86553dd40ead16d753133a5af6bb7a434af359935251e80e199a/05.png" data-mid="154810234" border="0" src="https://freight.cargo.site/w/1000/i/efaa6763658a86553dd40ead16d753133a5af6bb7a434af359935251e80e199a/05.png" /> <img width="1000" height="1294" width_o="1000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/b5bc1840de03982bd035d39bd54dfc97d01f9f805c346ab525a1995a4d2b2987/06.png" data-mid="154810235" border="0" src="https://freight.cargo.site/w/1000/i/b5bc1840de03982bd035d39bd54dfc97d01f9f805c346ab525a1995a4d2b2987/06.png" /> Instagram Story Expanding the content to Instagram Story features to interact with users. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/183a3d88452c2ae9599131b23c88679b867187328aac75928e3eaaabf29f3c17/IGS4.gif" data-mid="154800954" border="0" src="https://freight.cargo.site/w/1000/i/183a3d88452c2ae9599131b23c88679b867187328aac75928e3eaaabf29f3c17/IGS4.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5de684c64a1436a51833979ad55e866b6c63177f0b478933939f3e628dcc26d8/IGS3.gif" data-mid="154800974" border="0" src="https://freight.cargo.site/w/1000/i/5de684c64a1436a51833979ad55e866b6c63177f0b478933939f3e628dcc26d8/IGS3.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2b770cedd83c2ffb23cbaf665442139be00b613914c66770b4449062a900c48e/IGS2.gif" data-mid="154800988" border="0" src="https://freight.cargo.site/w/1000/i/2b770cedd83c2ffb23cbaf665442139be00b613914c66770b4449062a900c48e/IGS2.gif" /> Client The Ascott LimitedAgency SectionCreative Director Michelle TanArt Director Alexa ChooCopywriter Chris Liew ︎ Prev ︎ Home Next ︎ https://alexachoo.work/Step-Into-Your-Dreams Sat, 16 Oct 2021 09:19:47 +0000 Alexa Choo - Art Director & Designer https://alexachoo.work/Step-Into-Your-Dreams Frank by OCBCStep Into Your DreamsArt Direction, Digital, Social Media, Key Visual OCBC’s sub-brand, FRANK by OCBC, was launched in May 2011. A first-of-its-kind banking programme, FRANK was OCBC’s answer to targeting youths and young working adult. With FRANK, your dreams are closer than you think. The first step into new ground is always exciting, as we marvel at what awaits us. We were tasked to create a main and supporting key visuals for FRANK’s refresh assets, focused on their credit/debit cards, FRANK account and wealth. <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/392aac99805553f9865dac4551f8d37360bd15298cc023567817894ed214b4a5/MAIN.png" data-mid="153630282" border="0" src="https://freight.cargo.site/w/1000/i/392aac99805553f9865dac4551f8d37360bd15298cc023567817894ed214b4a5/MAIN.png" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/92569839178f28f009b5d6bc445978f60ac7e14a52355c9ae2b7fce9537b6ac4/DC-KV.png" data-mid="153630285" border="0" src="https://freight.cargo.site/w/1000/i/92569839178f28f009b5d6bc445978f60ac7e14a52355c9ae2b7fce9537b6ac4/DC-KV.png" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/40579b145b7e7113fe66689d935421dfebb124b7b77080cf4b9d50907757a506/WEALTH-KV.png" data-mid="153630284" border="0" src="https://freight.cargo.site/w/1000/i/40579b145b7e7113fe66689d935421dfebb124b7b77080cf4b9d50907757a506/WEALTH-KV.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/608ec218fd5349c92501a03a98e3a46684aba291abd4bf3941b75b6beac56ec0/DC_GAMER.jpg" data-mid="153629948" border="0" src="https://freight.cargo.site/w/1000/i/608ec218fd5349c92501a03a98e3a46684aba291abd4bf3941b75b6beac56ec0/DC_GAMER.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0092996c0bebba4f80f46abb9f07c8bdd917bc5b8630ffce36431b8537a1a664/CC_FINANCIAL.jpg" data-mid="153632581" border="0" src="https://freight.cargo.site/w/1000/i/0092996c0bebba4f80f46abb9f07c8bdd917bc5b8630ffce36431b8537a1a664/CC_FINANCIAL.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/085b1cb11ef2b50c6673c7f2ec32b26b4e4b116d169909180b330d27aefdad76/DC_MAKER.jpg" data-mid="153630167" border="0" src="https://freight.cargo.site/w/1000/i/085b1cb11ef2b50c6673c7f2ec32b26b4e4b116d169909180b330d27aefdad76/DC_MAKER.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/69c709c236b10ca44649f2063e9b4ef30e1e1e00f9895dcae6ae950c3f2d1a72/CC.jpg" data-mid="153632575" border="0" src="https://freight.cargo.site/w/1000/i/69c709c236b10ca44649f2063e9b4ef30e1e1e00f9895dcae6ae950c3f2d1a72/CC.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f998e36bedcc72a31013107c56b3b841a20ebfd4d4736c0fddc86857b88afaef/CTA---CC.png" data-mid="153630602" border="0" src="https://freight.cargo.site/w/1000/i/f998e36bedcc72a31013107c56b3b841a20ebfd4d4736c0fddc86857b88afaef/CTA---CC.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9f8d8393e0fffaee87977ef6d183eb5480d39c616fae286730ed4895a66aa66b/DC_1.jpg" data-mid="153633069" border="0" src="https://freight.cargo.site/w/1000/i/9f8d8393e0fffaee87977ef6d183eb5480d39c616fae286730ed4895a66aa66b/DC_1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/607d8da05a4ac492f5e47f7e0c98e169b0b0da37c0458d11371941ae7260ef85/CTA---DC.png" data-mid="153629934" border="0" src="https://freight.cargo.site/w/1000/i/607d8da05a4ac492f5e47f7e0c98e169b0b0da37c0458d11371941ae7260ef85/CTA---DC.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b87c80069d4efc8fc49f321554d36b52bcecbfb76c0034282367b8e81fe26d7a/DC_2.jpg" data-mid="153632573" border="0" src="https://freight.cargo.site/w/1000/i/b87c80069d4efc8fc49f321554d36b52bcecbfb76c0034282367b8e81fe26d7a/DC_2.jpg" /> Client FRANK By OCBCAgency SectionCreative Director Alfred LimArt Director Alexa ChooCopywriter Shaun Tan ︎ Prev ︎ Home Next ︎ https://alexachoo.work/Get-on-the-Inside-of-China Sat, 16 Oct 2021 09:19:46 +0000 Alexa Choo - Art Director & Designer https://alexachoo.work/Get-on-the-Inside-of-China Aleta PlanetGet on the Inside of ChinaArt Direction, Branding, Wireframe, UIUX AP-1 is a UnionPay digital card that empowers people to pay like a local in China without a local bank account, instantly sending money to UnionPay card members globally and Weixin wallets in China.We were tasked to design and rebrand a card that represents a pioneering and innovative finance solution that resonate with the sophisticated and modern business traveller. <img width="1026" height="648" width_o="1026" height_o="648" data-src="https://freight.cargo.site/t/original/i/964cbb7113e316b7729ef34780c3f88c37a34acdf7679069b38edefbda964f5e/1026x648_ap1-card-animation.gif" data-mid="154819771" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/964cbb7113e316b7729ef34780c3f88c37a34acdf7679069b38edefbda964f5e/1026x648_ap1-card-animation.gif" /> <img width="2260" height="1384" width_o="2260" height_o="1384" data-src="https://freight.cargo.site/t/original/i/f03de15d636db6b2cdeb86e42baef0bace24d93b295f7c51aa5659d7e0ce0666/web3.png" data-mid="154924316" border="0" src="https://freight.cargo.site/w/1000/i/f03de15d636db6b2cdeb86e42baef0bace24d93b295f7c51aa5659d7e0ce0666/web3.png" /> <img width="2260" height="1384" width_o="2260" height_o="1384" data-src="https://freight.cargo.site/t/original/i/457fd17f03dbfe8e76cb14084bd9ebec7df53f780e8b7658235a6ca4dbb0d70c/web2.png" data-mid="154924317" border="0" src="https://freight.cargo.site/w/1000/i/457fd17f03dbfe8e76cb14084bd9ebec7df53f780e8b7658235a6ca4dbb0d70c/web2.png" /> <img width="1200" height="714" width_o="1200" height_o="714" data-src="https://freight.cargo.site/t/original/i/1fe8a19192d4c63452b9374c06b3258a3831ac3cc7f0ae73fd28b6d4cab14575/web_1.png" data-mid="154924128" border="0" src="https://freight.cargo.site/w/1000/i/1fe8a19192d4c63452b9374c06b3258a3831ac3cc7f0ae73fd28b6d4cab14575/web_1.png" /> A Gateway, not Courier. When doing business or travelling to China, people inadvertently feel like outsiders. From conversations to transaction, the chinese locals have a seamless and convenient way of doing things. While outsiders have to jump through hoops and hurdles to get anything done. We wanted to play on the Aleta planet’s strengths as an enabler and gateway that allows users to seamlessly integrated and embed into China, like a local, all made possible with the UnionPay connection. View website here. <img width="1242" height="2688" width_o="1242" height_o="2688" data-src="https://freight.cargo.site/t/original/i/b3c97d6067d7bd5fe66956b5de3972fd33caea6a90ec2fb6649f372180b2e0b6/01.png" data-mid="154820470" border="0" src="https://freight.cargo.site/w/1000/i/b3c97d6067d7bd5fe66956b5de3972fd33caea6a90ec2fb6649f372180b2e0b6/01.png" /> <img width="1242" height="2688" width_o="1242" height_o="2688" data-src="https://freight.cargo.site/t/original/i/84ebee6ba0e1b2633b2e8897bdfd9c062e759dd0ce7014b0e8f1747f7fce822e/02.png" data-mid="154820478" border="0" src="https://freight.cargo.site/w/1000/i/84ebee6ba0e1b2633b2e8897bdfd9c062e759dd0ce7014b0e8f1747f7fce822e/02.png" /> <img width="1242" height="2688" width_o="1242" height_o="2688" data-src="https://freight.cargo.site/t/original/i/a82b4a2db81b6c2d1bc9e7efad591d9a9198c16242d3d208b2f42ad9fe136f9a/03.png" data-mid="154820504" border="0" src="https://freight.cargo.site/w/1000/i/a82b4a2db81b6c2d1bc9e7efad591d9a9198c16242d3d208b2f42ad9fe136f9a/03.png" /> <img width="1242" height="2688" width_o="1242" height_o="2688" data-src="https://freight.cargo.site/t/original/i/beefb62c261734aee7fd8c075d51c023e919e96537db6818b19fa5b4aa2f5e7f/04.png" data-mid="154820512" border="0" src="https://freight.cargo.site/w/1000/i/beefb62c261734aee7fd8c075d51c023e919e96537db6818b19fa5b4aa2f5e7f/04.png" /> <img width="1242" height="2688" width_o="1242" height_o="2688" data-src="https://freight.cargo.site/t/original/i/a93d5703c484d3a7e658bc20b7d8322df1a1bcc9c00c17c9c1e0112ec1489544/05.png" data-mid="154820513" border="0" src="https://freight.cargo.site/w/1000/i/a93d5703c484d3a7e658bc20b7d8322df1a1bcc9c00c17c9c1e0112ec1489544/05.png" /> <img width="1242" height="2688" width_o="1242" height_o="2688" data-src="https://freight.cargo.site/t/original/i/8e759e31dfd583a7219a7af8e6baf609b7380d895efef7dcbdabd546e26d10e2/06.png" data-mid="154820591" border="0" src="https://freight.cargo.site/w/1000/i/8e759e31dfd583a7219a7af8e6baf609b7380d895efef7dcbdabd546e26d10e2/06.png" /> Client Aleta PlanetAgency SectionCreative Director Alfred Lim, Wee Koon Poh, Michelle TanSenior Art Director Sabrina Khong Art Director Alexa ChooCopywriter Norman Tan, Joann Ong ︎ Prev ︎ Home Next ︎